OMAHA, NEBRASKA — Starting this week, Amazon started delivering food to Omaha. Now the users can use Amazon Prime Now service to order household items and natural and organic grocery for instant delivery. Amazon is also doing active recruitment in Omaha area to boost the grocery retailing online or through mobile app.
Even though Amazon has its stable target audience, the grocery delivery is something new for the company, and requires a lot of marketing and financial efforts and commitment.
This service is now available in 47 cities across the United States. The grocery pickup was launched in August, 2018. It collaborated with the Whole Foods market and now expanded to include many cities.
This expansion of Amazon positively impacted the company’s “health”. The Independent Research issued a statement saying that it will have an impact on the target price of Amazon stock. Amazon doubled its share. It is projected that by 2020, the shares will surge to $1.46 trillion in market value. This movie is aligned with Amazon’s strategy to follow customer’s obsessions rather than competitor’s behavior. 1-Click shopping should refer to any retail area.
